Strategy and tactics of pricing: a guide to growing more profitably
Nagle, Thomas T.; Hogan, John E
Strategy and tactics of pricing: a guide to growing more profitably - 6 - Delhi Routledge 2018 - xx,331p. 24 cm ; Pbk
Gratis
Strategic pricing : coordinating the drivers of profitability --
Value creation : the source of pricing advantage --
Price structure : tactics for pricing differently across segments --
Price and value communication : strategies to influence willingness-to-pay --
Pricing policy : managing expectations to improve price realization --
Price level : setting the right price for sustainable profit --
Pricing over the product life cycle : adapting strategy in an evolving market --
Pricing strategy implemention : embedding strategic pricing in the organization --
Costs : how should they affect pricing decisions? --
Financial analysis : pricing for profit --
Competition : managing conflict thoughtfully --
Measurement of price sensitivity : research techniques to supplement judgment --
Ethics and the law : understanding the constraints on pricing.
978-1138607354
Pricing
Marketing
Decision making
658.816 NAG
Strategy and tactics of pricing: a guide to growing more profitably - 6 - Delhi Routledge 2018 - xx,331p. 24 cm ; Pbk
Gratis
Strategic pricing : coordinating the drivers of profitability --
Value creation : the source of pricing advantage --
Price structure : tactics for pricing differently across segments --
Price and value communication : strategies to influence willingness-to-pay --
Pricing policy : managing expectations to improve price realization --
Price level : setting the right price for sustainable profit --
Pricing over the product life cycle : adapting strategy in an evolving market --
Pricing strategy implemention : embedding strategic pricing in the organization --
Costs : how should they affect pricing decisions? --
Financial analysis : pricing for profit --
Competition : managing conflict thoughtfully --
Measurement of price sensitivity : research techniques to supplement judgment --
Ethics and the law : understanding the constraints on pricing.
978-1138607354
Pricing
Marketing
Decision making
658.816 NAG