Strategy and tactics of pricing: a guide to growing more profitably (Record no. 103628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01306nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1138607354 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 NAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nagle, Thomas T.; Hogan, John E |
| 245 ## - TITLE STATEMENT | |
| Title | Strategy and tactics of pricing: a guide to growing more profitably |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,331p. |
| Other physical details | 24 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic pricing : coordinating the drivers of profitability --<br/>Value creation : the source of pricing advantage --<br/>Price structure : tactics for pricing differently across segments --<br/>Price and value communication : strategies to influence willingness-to-pay --<br/>Pricing policy : managing expectations to improve price realization --<br/>Price level : setting the right price for sustainable profit --<br/>Pricing over the product life cycle : adapting strategy in an evolving market --<br/>Pricing strategy implemention : embedding strategic pricing in the organization --<br/>Costs : how should they affect pricing decisions? --<br/>Financial analysis : pricing for profit --<br/>Competition : managing conflict thoughtfully --<br/>Measurement of price sensitivity : research techniques to supplement judgment --<br/>Ethics and the law : understanding the constraints on pricing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing |
| -- | Marketing |
| -- | Decision making |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 19/02/2019 | 1 | 1 | 658.816 NAG | 35710 | 09/11/2019 | 10/10/2019 | 10/10/2019 | 19/02/2019 | Books | |||||
| GSB Collection | H.T. Parekh Library | 19/02/2019 | 1 | 658.816 NAG | 35711 | 21/12/2023 | 13/12/2023 | 19/02/2019 | Books |