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Services marketing: Integrating customer focus across the firm

Zeithaml, Valarie Et.al.

Services marketing: Integrating customer focus across the firm - 8 - Chennai McGraw Hill 2018 - xxxvi, 582p. 24 cm ; Pbk

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ISBN: 978-9353160777

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.804 ZEI

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