Services marketing: Integrating customer focus across the firm (Record no. 103629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie Et.al. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: Integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 582p. |
| Other physical details | 24 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valarie A Zeithaml,; Mary Jo Bitner,; Dwayne D Gremler,; Ajay Pandit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 19/02/2019 | Gratis | 4 | 1 | 658.804 ZEI | 35714 | 05/10/2024 | 22/09/2024 | 19/02/2019 | Books |