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Database marketing: analyzing and managing customers /

Blattberg, Robert C.,

Database marketing: analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - USA : Springer, 2010. - xxiv, 871 p. ; ill. ; 22 cm. - International series in quantitative marketing ; 18 .

ISBN: 9788184893847 (pbk.)

Publisher. No.: 12063659

Nat. Bib. No.: 07,N20,0025 dnb

Subjects--Topical Terms:
Database marketing.
Consumer profiling.
Direktmarketing.
Datenbank.

Dewey Class. No.: 658.872 BLA

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