Database marketing: analyzing and managing customers / (Record no. 104381)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00988cam a22003015a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14986179 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240916102630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070829s2008 nyua b 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | 07,N20,0025 |
| Source | dnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184893847 (pbk.) |
| 028 52 - PUBLISHER OR DISTRIBUTOR NUMBER | |
| Publisher or distributor number | 12063659 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn212409900 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | OCLCG |
| -- | CDX |
| -- | HEBIS |
| -- | DEBBG |
| -- | OCL |
| -- | YDXCP |
| -- | DEBSZ |
| -- | CWI |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blattberg, Robert C., |
| 245 10 - TITLE STATEMENT | |
| Title | Database marketing: analyzing and managing customers / |
| Statement of responsibility, etc. | Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 871 p. ; |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | International series in quantitative marketing ; |
| Volume/sequential designation | 18 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer profiling. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direktmarketing. |
| Source of heading or term | swd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Datenbank. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Pyong-do, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neslin, Scott A., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 09/10/2019 | 2 | 6 | 658.872 BLA | B2863 | 15/11/2024 | 16/09/2024 | 16/09/2024 | 09/10/2019 | Books |