Marketing the third reich :
O'Shaughnessy, Nicholas J., 1954-
Marketing the third reich : persuasion, packaging and propaganda / Nicholas O'Shaughnessy. - xiii, 290 pages, 23 cm
TBH/SINV/00482/100
GBP 30.99
Includes bibliographical references and index.
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.
9781138060586 (pbk. : alk. paper)
Nazi propaganda.
National socialism--History.--Germany
Totalitarianism and art
320.943014 OSH
Marketing the third reich : persuasion, packaging and propaganda / Nicholas O'Shaughnessy. - xiii, 290 pages, 23 cm
TBH/SINV/00482/100
GBP 30.99
Includes bibliographical references and index.
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.
9781138060586 (pbk. : alk. paper)
Nazi propaganda.
National socialism--History.--Germany
Totalitarianism and art
320.943014 OSH