MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01602cam a22002778i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19914622 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200104110619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170818s2018 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138060586 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-gx--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
320.943014 OSH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Shaughnessy, Nicholas J., |
| Dates associated with a name |
1954- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing the third reich : |
| Remainder of title |
persuasion, packaging and propaganda / |
| Statement of responsibility, etc. |
Nicholas O'Shaughnessy. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 290 pages, 23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
TBH/SINV/00482/100<br/>GBP 30.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nazi propaganda. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
National socialism |
| Geographic subdivision |
Germany |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Totalitarianism and art |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
