Brand breakout :
Kumar, Nirmalya,
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. - xx, 256 pages : illustrations ; 23 cm.
Rs.950/-
Archie books
IN-311
Originally published: 2013. "Anyone with more than a passing interest in how global brands develop should take note"--Cover. Minimal Level Cataloging Plus.
Includes bibliographical references and index.
9781137467591 (pbk.) 1137467592 (pbk.)
Branding (Marketing)
Brand name products--Developing countries.
658.827 KUM
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. - xx, 256 pages : illustrations ; 23 cm.
Rs.950/-
Archie books
IN-311
Originally published: 2013. "Anyone with more than a passing interest in how global brands develop should take note"--Cover. Minimal Level Cataloging Plus.
Includes bibliographical references and index.
9781137467591 (pbk.) 1137467592 (pbk.)
Branding (Marketing)
Brand name products--Developing countries.
658.827 KUM