Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US.

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Material type: Text

TextPublisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015Description: xx, 256 pages : illustrations ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	658.827 KUM (Browse shelf(Opens below))	Available		K1463

Rs.950/-
Archie books
IN-311

Originally published: 2013.

"Anyone with more than a passing interest in how global brands develop should take note"--Cover.

Minimal Level Cataloging Plus. DLC

Includes bibliographical references and index.

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