Analyzing media messages :
Riffe, Daniel.
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R.Watson and Frederick Fico. - Fourth edition. - xiv, 224 pages : illustrations ; 23 cm. - Routledge communication series .
"First edition published by Routledge 1998." GBP 32.99/-
Includes bibliographical references (pages 179-194) and indexes.
Contents: Preface. Introduction. Defining Content Analysis as a Social Science Tool. Designing a Content Analysis. Measurement. Sampling. Reliability. Validity. Data Analysis. Computers.
9781138613980 (pbk.)
Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.
302.23 RIF
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R.Watson and Frederick Fico. - Fourth edition. - xiv, 224 pages : illustrations ; 23 cm. - Routledge communication series .
"First edition published by Routledge 1998." GBP 32.99/-
Includes bibliographical references (pages 179-194) and indexes.
Contents: Preface. Introduction. Defining Content Analysis as a Social Science Tool. Designing a Content Analysis. Measurement. Sampling. Reliability. Validity. Data Analysis. Computers.
9781138613980 (pbk.)
Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.
302.23 RIF