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Strategic brand management: building, measuring, and managing brand equity /

Keller, Kevin Lane,

Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan et al. - 5th - Noida Pearson 2022 - xxx, 642 pages, 26 cm.

Rs.899/-
Gratis

ISBN: 9789353946135 (pbk.)

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.827 KEL

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