Strategic brand management: building, measuring, and managing brand equity / (Record no. 114496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625cam a2200205 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230114210832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190116s2020 njua bb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management: building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller, Vanitha Swaminathan et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 642 pages, |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rs.899/-<br/>Gratis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha,et al |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 23/08/2022 | 4 | 658.827 KEL | B3189 | 25/08/2024 | 10/08/2024 | 23/08/2022 | Books | |||||
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 23/08/2022 | 4 | 658.827 KEL | B3188 | 25/08/2024 | 10/08/2024 | 23/08/2022 | Books | 2 | ||||
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 14/01/2023 | 3 | 658.827 KEL | B3510 | 23/08/2024 | 11/08/2024 | 14/01/2023 | Books |