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Creating value with data analytics in marketing: mastering data science /

Verhoef, Peter C.

Creating value with data analytics in marketing: mastering data science / Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa - 2nd ed. - London Routledge 2022 - xxii, 314 pages, 25 cm.

Gratis

ISBN: 9780367819798 (pbk.)

Subjects--Topical Terms:
Consumer profiling.
Big data.
Marketing--Data processing.

Dewey Class. No.: 658.83 VER

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