Creating value with data analytics in marketing: mastering data science / (Record no. 117424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833cam a22002658i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22013833 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230819223153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210428s2022 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367819798 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 VER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verhoef, Peter C. |
| 245 10 - TITLE STATEMENT | |
| Title | Creating value with data analytics in marketing: mastering data science / |
| Statement of responsibility, etc. | Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 314 pages, |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer profiling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Big data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kooge, Edwin, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walk, Natasha, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wieringa, Jaap E., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 19/08/2023 | 658.83 VER | B3659 | 19/08/2023 | 19/08/2023 | Books |