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Services marketing: integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit - 7th ed. - Chennai McGraw-Hill Education, 2023 - xxvi, 582 pages, illustrations ; 25 cm.

Gratis

ISBN: 9789353160777 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.
BUSINESS & ECONOMICS / Marketing / Multilevel.

Dewey Class. No.: 658.804 ZEI

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