Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit

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Material type: Text

TextPublication details: Chennai McGraw-Hill Education, 2023Edition: 7th edDescription: xxvi, 582 pages, illustrations ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.804 ZEI (Browse shelf(Opens below))	Available		B3630

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