Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit
Material type: TextPublication details: Chennai McGraw-Hill Education, 2023Edition: 7th edDescription: xxvi, 582 pages, illustrations ; 25 cmISBN:- 9789353160777 (pbk.)
- 658.804 ZEI
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.804 ZEI (Browse shelf(Opens below)) | Available | B3630 |
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