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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker and Christine Moorman - 11th ed. - New Delhi Wiley India 2023 - xvi, 309 pages, 28 cm.

Gratis

ISBN: 9789354243387 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Dewey Class. No.: 658.8 AAK

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