Strategic market management / (Record no. 117468)
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000 -LEADER | |
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fixed length control field | 00651cam a22002298i 4500 |
001 - CONTROL NUMBER | |
control field | 19783984 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230828161911.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170713s2017 nju b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789354243387 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 AAK |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 10 - TITLE STATEMENT | |
Title | Strategic market management / |
Statement of responsibility, etc. | David A. Aaker and Christine Moorman |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Wiley India |
Date of publication, distribution, etc. | 2023 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 309 pages, |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Gratis |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Moorman, Christine |
Relator term | author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 28/08/2023 | 658.8 AAK | B3624 | 28/08/2023 | 28/08/2023 | Books |