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Marketing analytics: based on first principles /

Palmatier, Robert W.

Marketing analytics: based on first principles / Robert W. Palmatier, Frank Germann and J. Andrew Petersen - Bloomsbury New Delhi 2022 - xxxii, 399 pages, 25 cm.

Atlantic
3013283/01
Rs.899/-

ISBN: 9789356400634 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Marketing--Statistical methods.
Marketing research.
Decision making.

Dewey Class. No.: 658.83 PAL

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