Marketing analytics: based on first principles / (Record no. 118159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00821cam a22002538i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22354972 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240118212033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211217s2022 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356400634 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 PAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics: based on first principles / |
| Statement of responsibility, etc. | Robert W. Palmatier, Frank Germann and J. Andrew Petersen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bloomsbury |
| Name of publisher, distributor, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 399 pages, |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Atlantic<br/>3013283/01<br/>Rs.899/- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Statistical methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision making. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Germann, Frank, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Petersen, J. Andrew, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 18/01/2024 | 1 | 3 | 658.83 PAL | B3836 | 29/09/2024 | 14/02/2024 | 14/02/2024 | 18/01/2024 | Books |