Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality /
Haynes, Douglas E.
Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality Emergence of brand-name capitalism in late colonial India Douglas E. Haynes - New York, Bloomsbury Academic, 2023 - xvi, 306 pages ; 24 cm. - Critical perspectives in south asian history .
Shanti Books
120/14
Rs.999/-
9789354358159 (pbk.)
Advertising--Brand name products--India.
Consumer behavior--India.
Middle class--India.
659.1 HAY
Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality Emergence of brand-name capitalism in late colonial India Douglas E. Haynes - New York, Bloomsbury Academic, 2023 - xvi, 306 pages ; 24 cm. - Critical perspectives in south asian history .
Shanti Books
120/14
Rs.999/-
9789354358159 (pbk.)
Advertising--Brand name products--India.
Consumer behavior--India.
Middle class--India.
659.1 HAY