Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / (Record no. 119219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01004cam a22002538i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22421994 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240529135521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220214s2022 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354358159 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 HAY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haynes, Douglas E. |
| 245 14 - TITLE STATEMENT | |
| Title | Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / |
| Statement of responsibility, etc. | Douglas E. Haynes |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Emergence of brand-name capitalism in late colonial India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | Bloomsbury Academic, |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 306 pages ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Critical perspectives in south asian history |
| 500 ## - GENERAL NOTE | |
| General note | Shanti Books<br/>120/14<br/>Rs.999/- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Middle class |
| Geographic subdivision | India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 29/05/2024 | 659.1 HAY | B4057 | 29/05/2024 | 29/05/2024 | Books |