Luxury strategy:break the rules of marketing to build luxury brands /
Kapferer J N
Luxury strategy:break the rules of marketing to build luxury brands / The luxury strategy:break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London ; Kogan Page, 2012. - xi, 395 pages, 25 cm.
Shanti Books
180/2
$51.99
9780749464912 (hbk.)
Luxuries--Marketing.
Luxury goods industry.
Product management.
658.8 KAP
Luxury strategy:break the rules of marketing to build luxury brands / The luxury strategy:break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London ; Kogan Page, 2012. - xi, 395 pages, 25 cm.
Shanti Books
180/2
$51.99
9780749464912 (hbk.)
Luxuries--Marketing.
Luxury goods industry.
Product management.
658.8 KAP