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Luxury strategy:break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.

By: Contributor(s): Material type: TextTextPublication details: London ; Kogan Page, 2012.Edition: 2nd edDescription: xi, 395 pages, 25 cmISBN:
  • 9780749464912 (hbk.)
Other title:
  • The luxury strategy:break the rules of marketing to build luxury brands
Subject(s): DDC classification:
  • 658.8 KAP
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.8 KAP (Browse shelf(Opens below)) Available B4117

Shanti Books
180/2
$51.99

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