How brands become icons: the principles of cultural branding /
Holt, Douglas B.
How brands become icons: the principles of cultural branding / Douglas B. Holt. - Boston, Mass. Harvard Business School Press, 2004. - xiii, 265 pages, ill. ; 24 cm. - Harvard Business Review Press .
Rs.2999/-
TB1018
9781578517749 (hbk.)
Brand name products.--Branding (Marketing)--Popular culture.--Business names.
658.827 HOL
How brands become icons: the principles of cultural branding / Douglas B. Holt. - Boston, Mass. Harvard Business School Press, 2004. - xiii, 265 pages, ill. ; 24 cm. - Harvard Business Review Press .
Rs.2999/-
TB1018
9781578517749 (hbk.)
Brand name products.--Branding (Marketing)--Popular culture.--Business names.
658.827 HOL