How brands become icons: the principles of cultural branding / (Record no. 120090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706cam a22002054a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13487791 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729105711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040211s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578517749 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B. |
| 245 10 - TITLE STATEMENT | |
| Title | How brands become icons: the principles of cultural branding / |
| Statement of responsibility, etc. | Douglas B. Holt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 265 pages, |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Harvard Business Review Press |
| 500 ## - GENERAL NOTE | |
| General note | Rs.2999/-<br/>TB1018 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| General subdivision | Branding (Marketing) |
| Chronological subdivision | Business names. |
| Geographic subdivision | Popular culture. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 29/07/2024 | 1 | 658.827 HOL | B4189 | 27/08/2024 | 08/08/2024 | 29/07/2024 | Books |