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International advertising: realities and myths /

International advertising: realities and myths / edited by John Philip Jones - Thousand Oaks, Sage Publications, c2000. - 412 p. : 23 cm.

Gratis
Bapu Trust

ISBN: 9780761912453 (pbk.)

Subjects--Topical Terms:
Advertising.
Advertising media planning.
Comparative advertising.

Dewey Class. No.: 659.1 INT

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