International advertising: realities and myths / (Record no. 120327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646cam a22002174a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 739690 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240810103339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990518s2000 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761912453 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 INT |
| 245 00 - TITLE STATEMENT | |
| Title | International advertising: realities and myths / |
| Statement of responsibility, etc. | edited by John Philip Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 412 p. : |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis<br/>Bapu Trust |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comparative advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SIAS Collection | H.T. Parekh Library | H.T. Parekh Library | 10/08/2024 | 659.1 INT | K15256 | 10/08/2024 | 10/08/2024 | Books |