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Buy.ology: How everything we believe about why we buy is wrong /

Lindstrom, Martin

Buy.ology: How everything we believe about why we buy is wrong / Buyology Martin Lindstrom - New York, Random House Business Books, 2009 - xi, 256 p. ; 20 cm.

TB1172
Rs.645/-

ISBN: 9781847940131 (pbk.)

Subjects--Topical Terms:
Neuromarketing.
Consumer behavior--Psychological aspects.
Shopping--Psychological aspects.
Marketing--Psychological aspects.

Dewey Class. No.: 658.8342 LIN

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