Buy.ology: How everything we believe about why we buy is wrong / (Record no. 120514)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00810cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15177068 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240819114626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080211s2008 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847940131 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)192048160 |
| Canceled/invalid control number | (OCoLC)185032525 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 LIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin |
| 245 10 - TITLE STATEMENT | |
| Title | Buy.ology: How everything we believe about why we buy is wrong / |
| Statement of responsibility, etc. | Martin Lindstrom |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Buyology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | Random House Business Books, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 256 p. ; |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | TB1172<br/>Rs.645/- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuromarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Shopping |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 19/08/2024 | 1 | 658.8342 LIN | B4246 | 26/10/2024 | 12/10/2024 | 19/08/2024 | Books |