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Road to luxury: the new frontiers in luxury brand management /

Som, Ashok

Road to luxury: the new frontiers in luxury brand management / The Road to luxury: the new frontiers in luxury brand management Ashok Som and Christian Blanckaert - 2nd edition. - Singapore, Wiley, 2021 - xix, 492 p. ; 24 cm.

ISBN: 9781119741312 (hbk.)

Subjects--Topical Terms:
Luxuries--Marketing.
Luxury goods industry.
Brand name products--Management.
Branding (Marketing)

Dewey Class. No.: 658.8 SOM

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