Road to luxury: the new frontiers in luxury brand management / (Record no. 122601)

MARC details
000 -LEADER
fixed length control field 00902cam a22002658i 4500
001 - CONTROL NUMBER
control field 22082212
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121232635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210614s2021 si 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119741312 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency WaSeSS/DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SOM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Som, Ashok
245 14 - TITLE STATEMENT
Title Road to luxury: the new frontiers in luxury brand management /
Statement of responsibility, etc. Ashok Som and Christian Blanckaert
246 ## - VARYING FORM OF TITLE
Title proper/short title The Road to luxury: the new frontiers in luxury brand management
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore,
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xix, 492 p. ;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxuries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxury goods industry.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blanckaert, Christian
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GSB Collection H.T. Parekh Library H.T. Parekh Library 21/01/2025 Krishna Books - KBD/24-25/15524/02 4370.63   658.8 SOM B4441 21/01/2025 21/01/2025 Books

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