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Integrated marketing communications /

Dutta, Kirti,

Integrated marketing communications / Kirti Dutta. - New Delhi : Oxford University Press, 2023. - xix, 489 p. : illustrations ; 24 cm.

ISBN: 9780199464852 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 DUT

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