Integrated marketing communications / (Record no. 122615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122121027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199464852 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti, |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Kirti Dutta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 489 p. : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 22/01/2025 | Shanti Books - 1276 | 1650.00 | 658.802 DUT | B4439 | 22/01/2025 | 22/01/2025 | Books |