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Brand community in search of theory: an endless spiral of ambiguity

Gabbott, Mark and Jevons, Colin

Brand community in search of theory: an endless spiral of ambiguity 2009 - 2009 - 119-122 V. 9 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brand definition;Brand meaning;Marketing theory;Research community;

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