Brand community in search of theory: an endless spiral of ambiguity (Record no. 46673)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gabbott, Mark and Jevons, Colin |
| 240 ## - UNIFORM TITLE | |
| Uniform title | Marketing Theory (Q) |
| 245 ## - TITLE STATEMENT | |
| Title | Brand community in search of theory: an endless spiral of ambiguity |
| 246 ## - VARYING FORM OF TITLE | |
| Date or sequential designation | 2009 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | V. 9 |
| Dimensions | Issue. 1 |
| Extent | 119-122 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2009 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | March |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand definition;Brand meaning;Marketing theory;Research community; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.