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Nutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad

Burton, Scot et al.

Nutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad J6285 2000 - 2000 - 235-247 V. 11 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Advertising disclosures;Mediation;Nutrition claims;Brand and advertising attitudes;

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