Nutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad

By: Material type: TextTextPublication details: 2000Description: V. 11 Issue. 3 235-247Other title:
  • J6285 2000
Uniform titles:
  • MARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING
Subject(s):
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

There are no comments on this title.

to post a comment.

Copyright @ 2024  |  All rights reserved, H.T. Parekh Library, Krea University, Sri City