Urban legends: the word of mouth communication of morality through negative story content
Donavan, D. Todd et al.
Urban legends: the word of mouth communication of morality through negative story content J6282 1999 - 1999 - 23-34 V. 10 Issue. 1
Marketing
Urban legends;Rumors;Word of mouth;Morality;Negative information;
Urban legends: the word of mouth communication of morality through negative story content J6282 1999 - 1999 - 23-34 V. 10 Issue. 1
Marketing
Urban legends;Rumors;Word of mouth;Morality;Negative information;