Integrated advertising, promotion and marketing communications
Clow, Kenneth E; Baack, Donald
Integrated advertising, promotion and marketing communications - Pearson Education Asia Pvt. Ltd 2002 - xxvi, 638p.+CD
-
81-7808-961-0
Advertising
Integrated advertising, promotion and marketing communications - Pearson Education Asia Pvt. Ltd 2002 - xxvi, 638p.+CD
-
81-7808-961-0
Advertising