Integrated advertising, promotion and marketing communications (Record no. 86349)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7808-961-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E; Baack, Donald |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion and marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2002 |
| Name of publisher, distributor, etc. | Pearson Education Asia Pvt. Ltd |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 638p.+CD |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2002 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | - |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | 4827 dt 31/05/2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 659.1 CLO | 25897 | 29/04/2013 | 22/06/2019 | Books |