Brand failures: the truth about the 100 biggest branding mistakes of all time
Haig, Matt
Brand failures: the truth about the 100 biggest branding mistakes of all time - London Kogan Page 2003 - viii, 310p.
0-7494-3927-0
Brand management
Brand failures: the truth about the 100 biggest branding mistakes of all time - London Kogan Page 2003 - viii, 310p.
0-7494-3927-0
Brand management