Brand failures: the truth about the 100 biggest branding mistakes of all time
Material type: TextPublication details: 2003 Kogan Page LondonDescription: viii, 310pISBN:- 0-7494-3927-0
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | H.T. Parekh Library | 658.827 HAI (Browse shelf(Opens below)) | Weeded Out | 26065 |
2327 dt 02/07/2003
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