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Marketing research: an applied orientation

Malhotra, Naresh K

Marketing research: an applied orientation - 4 - Delhi Pearson Education Asia Pvt. Ltd 2004 - xxviii, 713 +121p. 28cm ; Pbk

Gratis: received from Prof.Chandrasekhar

ISBN: 8129702568

Subjects--Topical Terms:
Market Research
Research Design
Factor Analysis
ANONA

Dewey Class. No.: 658.83 MAL

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