Marketing research: an applied orientation (Record no. 86601)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702568 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Pearson Education Asia Pvt. Ltd |
| Place of publication, distribution, etc. | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 28cm ; Pbk |
| Extent | xxviii, 713 +121p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis: received from Prof.Chandrasekhar |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market Research |
| -- | Research Design |
| -- | Factor Analysis |
| -- | ANONA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 2 | 658.83 MAL | 26154 | 30/12/2015 | 16/12/2015 | 22/06/2019 | Books |