Right side up: building brands in the age of the organized consumer
Mitchell, Alan
Right side up: building brands in the age of the organized consumer - New Delhi Rupa & Co., 2000 - XI+340
1-86197-574-0
Brand management
Right side up: building brands in the age of the organized consumer - New Delhi Rupa & Co., 2000 - XI+340
1-86197-574-0
Brand management