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Right side up: building brands in the age of the organized consumer

By: Material type: TextTextPublication details: 2000 Rupa & Co., New DelhiDescription: XI+340ISBN:
  • 1-86197-574-0
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Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.827 MIT (Browse shelf(Opens below)) Available 27871

TRP/INV/011192 dt 24/11/2004

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