Integrated marketing communications in advertising and promotion
Shimp, Terence A.
Integrated marketing communications in advertising and promotion - 8 - Delhi Cengage Learning 2007 - xx,666 p. 28 cm ; Pbk
Gratis from the Publisher
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
978-8131516522
Sales promotion
Communication in marketing
Advertising
Direct marketing
659.1 SHI
Integrated marketing communications in advertising and promotion - 8 - Delhi Cengage Learning 2007 - xx,666 p. 28 cm ; Pbk
Gratis from the Publisher
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
978-8131516522
Sales promotion
Communication in marketing
Advertising
Direct marketing
659.1 SHI