Integrated marketing communications in advertising and promotion (Record no. 95548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-8131516522 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Cengage Learning |
| Place of publication, distribution, etc. | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 28 cm ; Pbk |
| Extent | xx,666 p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis from the Publisher |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | <br/>This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| -- | Communication in marketing |
| -- | Advertising |
| -- | Direct marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 0.00 | 659.1 SHI | 35434 | 29/04/2013 | 22/06/2019 | Books |